Story Maps for brand campaigns
CLIENT: outdoor research
Outdoor Research asked me to design them a wall map of the united states to support their Access To The Outdoors campaign. We discussed a variety of ideas of how to best tell the story of our incredible country in a way the encourages folks to get out and see what the natural world has to offer and in the end decided to focus on Flora and Fauna unique to each region. This research project was also a cultural project that connected me to friends I have in all corners of our beautiful country. I did my best to tell as many stories as possible within this map so I hope you can find the things you love about your hometown shown here.
Final map dimensions were 36x48 inches. Outdoor Research had the map printed on Canvas and used it as a display in their booth during the Outdoor Retailer Tradeshow in Salt Lake City.
Prints of this map are available for purchase in the shop.